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In collaboration with urban lifestyle powerhouse Def Jam Interactive, EA Chicago - the team behind the critically acclaimed EA SPORTS Fight Night series - is integrating hip hop culture and gaming like never before. With the hottest music seamlessly infused into the world around you, the game's environments pulsate, crumble, and explode to life with every bone-jarring beat. Time your attacks to the driving bass and use falling debris and exposed environmental hazards to pound your rivals. Featuring an all-new single-player story, the game takes you deep into the life of a high-rolling hip hop mogul to build a record label, discover new superstars, and become a hip hop ICON.