I'm into my 3rd play through, with the save+ feature, your always coming back for more. Combat is fluid and multiple opponents make it very fun. Taking on a large group of goblins and having a griffin come outta nowhere to feast on the fallen ones is awesome to see. the world seems small, until you venture out and realize you've been running for 3 hours. Battle is fantastic, Story is interesting, Classes and Skills are setup greatly. It reminded me of the Play Station's Monster Hunter series. If it had co-op play ability, this would be an outstanding experience, tenfold on what it is. I'm 137h in and still counting. My pick for a game of 2012.
Played the Demo
I was surprised by this game. It had a Demon's Soul feel to it, minus the staggering difficulty, while giving you AI companions to fight with and a fun combat system.
I hadn't even read anything about the game until trying the demo, so I recommend checking out the demo even if you weren't interested in the game before. It may surprise you, too.